Google Instant and Its Probable Effects on Search Engine Optimization

Google, the most popular search engine, has constantly lived up to its promise of bringing in innovative concepts, techniques and tools that redefine the online user experience. The latest addition to their growing kitty is Google Instant that was launched only a week ago. But, speculators are already in full swing making innumerable assumptions regarding its future impact on the online search scenario as well as Search Engine Optimization (SEO) business.

Google Instant is starting to roll-out to users on Google Buy Google Reviews domains in the US, UK, France, Germany, Italy, Spain and Russia who use the browsers: Chrome v5/6, Firefox v3, Safari v5 for Mac and Internet Explorer v8. Users on domains other than Google.com can only access Google Instant if they are signed in to a Google Account. If you don’t want to see results as you type, you can turn off Google Instant by clicking the link next to the search box on any search results page, or simply by visiting Preferences page.

For those who are not yet updated on this latest offering from the house of Google, Google Instant provides you real time search results as soon as you type the first letter in the search box. So, its name has been justified here. Google has reiterated this thing several times before that its major goal is to improve speed a hundredfold. Though it offers results in milliseconds, the user takes several seconds to key in the search query. So, you can say this specific problem has been addressed by it with Google Instant. You can now experience a more pictorial display of your search results with accompanied images. This novel update will certainly bring people closer to their most preferred search engine. But, it is still unknown whether it is going to affect search engine optimization in particular.

According to some experts in the Internet marketing, this latest development will have a bearing on the SEO though Google has not made changes to the way it estimates the quality of websites. With this instant feature, users will frequently go after the popular terms Google recommends. Consequently, those terms will be searched more often. So, it is very much likely that users will start selecting a search result even before typing their complete query. This is a word of caution for SEO professionals who will henceforth concentrate more on the short tail keywords in place of long ones.

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